Kantar’s expertise
is structured around four key areas, each
one with a specific
sub-branding.
The visuals are entirely made with CGI illustrations.
Kantar Media
Kantar Media
Kantar Media
Kantar Media
Kantar Media
There is never a second chance to make a first good impression, that’s why with Kantar Media we had no other choice than be very good from the beginning. Kantar is a completely new brand, born after the well known TNS group was acquired by WPP. The new brand relies on the TNS’ legacy, which it readapted for the digital century. Kantar Media helps brands to communicate effectively in a world dominated by fast changes and technological innovation. Its expertise relies on trusted media analysts and advisors.

They helps advertisers, media owners, advertising agencies, publishers, organizations, NGO and governments to measure their media effectiveness. Kantar’s expertise is structured around 4 key areas: 360, peaks, target and fluidity, each one having its own specific sub-branding. Every area is illustrated with “moving design”, made with full CGI animations. This translates the fast moving world we are living in, and the ability of Kantar Media to understand and decode it. The dark universe is inspired by the new brand positioning which is professional, elegant, and dynamic.

Being a new born company means that you have to develop a whole new digital ecosystem: global corporate website, products and expertise websites, localized sites for your international agencies, twitter accounts, blogs and...a lot of strategy ! We helped Kantar Media to build all of this, delivering them the moving digital identity and the digital platform they needed to take off in this challenging world.



Kantar Media
Digital identity, global online platform
Wcie


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