We created the first
iPad application that
lets you experience,
step by step, the Mojito highball’s receipt.
Havana Club Mojito
Havana Club Mojito
Havana Club Mojito
Havana Club Mojito
Havana Club Mojito
The Mojito is the French’s favorite highball, and summer is the best season to fully appreciate this refreshing rum based drink. The brand positioning is simple: Havana Club’s Rum is the authentic cuban liquor you deserve if you want a true cuban experience. It’s made in Cuba and the brand was established in 1878. Havana Club wanted to reinforce its positioning in supermarkets, where most of the summer rum’s sales take place. We created the first iPad application that lets customers experience, step by step, the Mojito’s receipt. The hardware display was covered with a sticker to fully embody the brand’s universe. Taking advantage of the device’s sensors as well as its graphics power, we were able to deliver a truly interactive and engaging experience, strengthening the connection with the brand.

Havana Club had a selling booth near the rum’s shelf, where passersby were invited to experience the digital cocktail: the interactive and fully animated receipt feels almost real ! The touch based interactions and the CGI animations deliver an absolutely great virtual highball: in a few steps, you learn (and fully enjoy) the making of your Mojito !



Havana Club
In store iPad application



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