In our globalized world, mastering the supply chain is the key for many businesses: car makers, home suppliers, perfumes, high-tech products...just everything.

Mastering it, is an art.
Gefco
Gefco
Gefco
Gefco
Gefco is the supply chain specialist. In our globalized world, mastering the supply chain is the key for many businesses: automotive, home supplies, perfumes, high- tech products… This asset is so valuable to manufacturers that it is “priceless”, like the greatest artworks. With this in mind, we created a web platform built on “the art gallery” concept.

Mastering the supply chain is an art: to communicate this message, the site offers five interactive videos, each one exploring a particular expertise. The videos mix CGI animations with real human hands: everything works in a perfect concerto. For the hands part, we needed ten very skilled fingers. That’s why we chose a professional prestidigitator to play this demanding role. Each video explains how “logistic art is made and handled”, supported by real world examples. The hands play the main role here: they make, change, move, deliver, transform, set up the supply chain.

Every Gefco’s supply chain is a tailor made piece of art. Along with the website, an online banners campaign as well as advertising on printed magazines were included into the communication plan.



Gefco
Communication platform, CGI animations, interactive videos.
Wcie


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